Engagement Manager, Management Consultant, Strategic Innovation Designer, Experience Architect, Entrepreneur, Lecturer, Mentor, Certified Black Belt Collaboration Architect, Certified Scrum Professional, Certified LeSS Practitioner, Certified Scrum@Scale Practitioner and MBA.
Andreas has one of the longest business titles at Salesforce: Senior Principal Product Solution Advisor – but if you like it shorter you can call him "Innovation Architect".
He helps accelerate businesses to gain growth and relevance in their market. Since 1996 he has worked as change agent, experience designer, serial entrepreneur, marketing/brand consultant and business development manager specializing in creativity, innovation and change.
He graduated from the Stanford LEAD program in corporate innovation and holds an MBA from OU Business School (UK) – an elite business school with triple accreditation – specializing in innovation, operations and financial strategy. He was adjunct professor at Media Design Hochschule - University for Design and Computer Science (Berlin) and served as a mentor at Startupbootcamp – European Startup Accelerator - this is the longest text he’s ever written in third person.
Experiences are the Product.
Evidence shows that new management techniques and new tools are required. Whether your challenge is to develop a new product or service, craft a strategy, accelerate work in progress or kick-start a disruptive new direction.
Andreas founded C5T & Company to validate this assumption. He advised companies on how to build a Lean Startup/Enterprise by coaching value proposition/business model design combined with user experience design practices and training agile methodologies.
He is the inventor of the TheBrucke program, which is the synthesis of people, tools and creative space for getting relevant things done collaboratively to deliver the best experience for all.
Since 2015 he is building experiences exclusively at Salesforce.
// C5T & Company - inactive since 2015, but the rebel mindset is still alive
// TheBrucke Innovation Garage TBIG™ - research book project since 2014 (currently on hold)
Innovation Architect @ Salesforce
Salesforce is the world's #1 CRM company. Our industry-leading Customer Success Platform has become the world's leading enterprise cloud ecosystem. Industries and companies of all sizes can connect to their customers in a whole new way using the latest innovations in cloud, social, mobile and data science technologies with the Customer Success Platform.
Lecturer @ MD.H - Mediadesign University
2012 - 2015
Lectured entrepreneurship at MD.H - University for Design and Computer Science.
Entrepreneurship is the act and art of being an entrepreneur or one who undertakes innovations or introducing new things, finance and business acumen in an effort to transform innovations into economic goods.
Teaching students theories of entrepreneurship, the lean startup, business model canvas and how to pitch the business idea.
Partner @ SCRUMCENTER London
2012 - 2015
SCRUMCENTER was an agile methods consultancy based in Berlin and London with clients in the UK, Germany, Switzerland and Austria.
Every client has different requirements but often the engagement includes looking at the business case for agile, designing and delivering custom training for business and technical staff, coaching and mentoring.
Mentor @ Startupbootcamp
2012 - 2015
Startupbootcamp is a mentorship driven program; these mentors drive the startups acceleration over the 3 month program - and often for months or years afterwards. The Startupbootcamp founders team, together with their group of international mentors, can open the door to nearly every investor, customer or partner.
With programs in major startup hubs including London, New York, Singapore, Berlin, Amsterdam, and many others.
Business Design for Strategic Innovation - Transition BIG™
Book Project on hold
TheBrucke is an innovation garage (TBIG™) for organizations preparing for new challenges. It functions as a bridge between the startup wilderness and the established company, offering entrepreneurial talents a dynamic environment for developing new businesses while giving the enterprise access to fresh ideas and insights on emerging technologies and trends. TheBrucke (in German)
Mentor @ LSM Berlin
2012 - 2015
Lean Startup Machine (LSM) is a three-day workshop on building a successful business. Most new ventures fail because they build something no one wants. LSM teaches you a process for discovering which products will succeed in the marketplace and which won't. LSM is an immersive, 48-hour educational experience, NOT a conference and NOT a hackathon.
You need passion, lots of experience and years of reading*
"Andreas is the synthesis of strategic business experience and design thinking knowledge combined with lean enterprise and agile methodologies" - Klaus S.
He adds value by fixing or installing agile frameworks, designing new products or services, solving business problems, undertaking research of the feasibility of a certain change, re-engineering or reorganizing processes or creating new functions based on a clear vision with the motivation and support to make it happen.
*here is a list of recommended books to read: Mindshaker Business Books - or you ask him.